In a previous article, I outlined what I call the Ultimate Influence Strategy, which is taking one piece of high quality content at a time, and then using multiple channels of distribution and strategic repurposing to spread that content all over the web.
There is no quicker and more powerful way to increase your authority, your perceived expertise and your influence than getting this type of massive online visibility.
In that article, I invited four of my most trusted expert marketing colleagues, Denise Wakeman, Kathleen Gage, Nicole Dean and Marnie Pehrson, to contribute their best repurposing tips, along with my own. Today, I want to examine one of these tips, creating an infographic, in much more detail.
But first, take a look at my Content Repurposing Infographic below and I invite you to share it on your site as well (the embed code is directly below the infographic.)
I’ll continue with exactly how this infographic was constructed and how you can use these powerful visuals in your own business, below the graphic…
Want to embed this infographic on your own blog or website? Just copy and paste the HTML code from the box below…
Ok, now let’s talk about why I chose to create an infographic. First of all, infographics are hot! Since they are visually based and they contain great content, people love to share them.
Plus, when you create an infographic, you can create a box with the embed code and place it right below your graphic (as I did above) so it makes them even easier to share.
Now I’m no graphic designer, so the thought of creating my own infographic was at first a bit scary…but I did some research, plus got a recommendation from Denise Wakeman and decided to try the online based infographic creation tool, Piktochart. They have a free as well as a paid version, so no excuse not to try it out!
Here’s a screenshot of the ‘command center’ inside Piktochart:
Now I have to admit, I don’t have much patience with tutorials, so I just hacked around for awhile and was able to figure out what I wanted to do in terms of using their basic tools.
Then I took the major concepts from my content repurposing blog post and summarized them in the infograph, added a few extra graphic elements and…
Now I have another piece of high quality content that is easily sharable and visually appealing. Plus I had a lot of fun creating it. How cool is that!
So when are you going to set aside some time to create an infographic for your content?
Don’t forget to add the embed code (above) to your own blog and be sure to let me know. I’d love to give you and your blog some publicity around it!