Get Paid to Attend Live Events: Three Powerful Strategies

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As an entrepreneur, you probably already know you should be attending live events in your industry, as there is simply no substitute for connecting with people face to face. If you are already going to live events, you probably limit your attendance to one or maybe two a year that promise to give you the best content in return for your time and money.

But this may not be the smartest way of looking at how events can benefit you and your business. Of course, when you choose to attend an event, you want to make sure you are going to actually receive valuable information you can apply in your business. This is a given. But by concentrating solely on content as your criteria for choosing an event, you are leaving the real “gold” deep underground.

I’m going to share with you three simple, but powerful strategies so  you can make the events you attend pay you…

Strategy Number One: Become an affiliate for the event and promote it to your list and/or social media followers. Promoting an event that you are going to personally attend gives your promotion tremendous credibility, especially if you invite your followers or list members to connect with you there. A few ticket sales can easily cover your event and travel expenses.

Strategy Number Two: Connect with leaders in your industry. Take time to introduce yourself to the producer of the event as well as to the speakers. Seek out players in your industry who may be attending the event as audience members and make a personal connection. Be sure to have your picture made with these people so you can post these on your blog and other social media sites.

If you are offered a VIP ticket option that enables you to get more access to the promoter and/or speakers, then by all means invest in it. Plus, you’ll have the advantage of being able to network with other like-minded entrepreneurs at the event who have also upgraded. This strategy alone can lead to future high-level joint venture opportunities.

Strategy Number Three: Be prepared to return home from the event with new clients. Have one of your programs or products in mind that you are really enthusiastic about and that you can present with ease in a conversation. I’ve personally walked away from just one event with $16,000 in new business that resulted from these kinds of benefit specific conversations.

Bonus Strategy: As soon as you return home, immediately implement the one or two most valuable pieces of content you learned at the event. Most entrepreneurs attend an event, learn some great things and then return home to do…nothing. Analyze what you’ve learned and put the most valuable strategies into action right away.

Now you have a very different way of looking at events, plus four powerful strategies that will enable you to get a great return on your event investment. And if you are at an event where I’m a promoter, a speaker or I’m simply in attendance, please take a few minutes to introduce yourself. I’ll look forward to meeting you in person!