With the recession in full force, unemployment rates skyrocketing and “doom and gloom” financial news everywhere, many small business owners, including consultants, coaches, trainers and other service providers, are allowing themselves to be caught up in a disaster mentality.
Given the current economic climate, it’s no wonder that many small business owners believe they have to “hunker down” and just ride out the storm, by implementing such fear-based tactics as cutting back on spending, downsizing staff and postponing launching new programs and products.
As an internet marketing strategist, I disagree and I want to change that misperception with the launch of the Masters of Marketing Qi Teleseminar Intensive, a 12-session series of free informative teleseminars specifically designed to help business owners learn the latest in effective, practical, low-cost marketing methods.
Over 85% of small to medium size businesses fail within four years of startup, with one of the primary reasons being inadequate marketing. Especially in this down economy, we want to show entrepreneurs and small business owners that this recession could actually be an opportunity in disguise.
There are five ways that small business owners can reposition themselves so their businesses can actually profit from the recession, rather than allowing themselves to be damaged by it:
1. Go where the money is: by launching a premium service to tap into the sizable portion of consumers who have more discretionary income than ever
2. Take advantage of less competition: with less clutter in the marketplace you will stand out..now is the time to market more, not less
3. Add (or ramp up) your online marketing plan: online sales are expected to continue to grow, with no slowdown in sight
4. Negotiate deals: exceptional values on office space and equipment have never been better and the pool of available great employees has increased, allowing you to bring on star talent without breaking the bank
5. Educate yourself: about what is actually working for successful entrepreneurs right now, so you can implement those strategies in your own business
I want to give every business owner a chance learn business best practices from some of the most successful marketing experts available today, so we are providing this free teleseminar series for anyone who wants to learn how to reposition themselves in this economy and to essentially “recession-proof” their business.
~The Masters of Marketing Qi Intensive presenters include:
~Willie Crawford – learning the secrets of niche marketing
~Dave Lakhani – mastering the art of customer persuasion
~Ryan Lee – implementing recurring revenue models
~Denise Wakeman – understanding effective social media strategies
~Andy Wibbels – power blogging for business
~WendyY Bailey – leveraging the power of group coaching
~David Preston – tapping into lucrative local markets
~Jeff Herring – using article marketing to power web traffic
~Bob The Teacher – implementing teleseminars to grow your business
~Felicia Slattery - developing your personal brand
~Brad Semp - engineering your business to run on auto-pilot
~Jack Bastide - leveraging the often misunderstood power of network marketing
By investing just a handful of enjoyable hours, you’ll get the incredible opportunity to sit in on free interviews with twelve of the planet’s most successful marketers, as they reveal their most powerful and proven methods for creating sales, getting more clients and making more money, even in a down economy.
To learn more about the Masters of Marketing Qi Teleseminar Intensive (beginning March 24, 2009) and to reserve a seat in the free live teleseminar series, visit www.MastersofMarketingQi.com
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photo: pfala http://creativecommons.org/licenses/by-nd/3.0
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This post is certainly apropos. Nicely done. We all need this kind of advice right now.