Improve Your Copywriting Skills with the 25 Word Story

by Ellen

I ran across a very interesting article today about the 25 word story. I’ll leave it to you to explore the background behind the concept here. I’m more interested in the idea of a story that can be conveyed in 25 words or less. For us marketers, getting good at incorporating stories into our writing, [...]

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The Habit of Writing

by Ellen

I’ve always been an all-or-nothing sort of person. When I decide to change my diet, I go all out. If I decide to begin a new exercise program, then I give it everything I’ve got. So this past December, on the 17th to be exact, I decided to do a little experiment… I had been [...]

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Amazon Author URLs – A Workaround

In a recent post, I suggested you get a “vanity” URL, (like mine at www.EllenOnAmazon.com ) that redirects to your Amazon author page, so that it’s a simple matter of directing potential customers to your page. Plus, it’s easy to say when you are on a teleseminar and it’s easy for your listeners to remember. [...]

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Your Amazon Author Page – A Step by Step Guide

In a previous post, I wrote about how to get your own “vanity URL” for Amazon, so you can easily direct people to your Amazon author page. Today, I’ll take you, step by step through the process of setting up and then optimizing your Amazon author page. Your Amazon Author Page is a great place [...]

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Chicken Little Was Wrong – The Sky is Rising!

Love this infographic from TechDirt…turns out Chicken Little was wrong! The sky is rising, not falling. I especially loved the section on the book industry, which documents a 5.6% increase in publishing revenues… during the biggest recession in seventy years! You can download the entire Sky Is Rising Report here.

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Did You Get Your Amazon Author URL Yet?

If you are publishing on Amazon, you most likely already have an Amazon author page. if not, this is something you should set up right away. I’ll go into more detail on how to optimize your Amazon author page in another post, but right now, I want to make you aware of something else. Once [...]

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Self-publishing Week in Review January 29, 2012

The dust seems to be settling over Apple’s author agreement for those writers who want to use the company’s new iBooks Author software. And for those of you who had any doubts about ebooks being able to retain their popularity, a new survey by the Pew Internet & American Life Project should get rid of [...]

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Why You Should Take Your Own Blog Photos

If you use blogging as a marketing tool (you are blogging, aren’t you?), you need pictures to illustrate your posts. You will get many more clicks on a post that has an accompanying picture than one than does not. Besides, I love to bring my Southern personality into my marketing, and what better way to [...]

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Write down these three letters…

I know it’s the weekend, so I’ll be quick… write down these three letters: VIP Got it? Great! (But keep it to yourself, as this is for my Marketing Qi folks only… Then go here… Where I’m offering an outrageous “Upside Down” deal and instant access on all the mp3 audio downloads and word-for-word transcripts… of my [...]

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Ebook Sales – Two Crucial Factors for Success

My colleague, Blogging and Online Visibility expert Denise Wakeman, posted a great article on her blog detailing how she makes covers for her Kindle non-fiction ebooks. Denise is the first it admit she’s not a graphic designer (and neither am I!) but that doesn’t stop her from being able to use some simple but powerful [...]

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